Coty Pivots CoverGirl Back to Gen X as Beauty Brands Weigh Gen Z Strategies
Personal Care Insights
Coty is shifting its focus back to Generation X with a renewed strategy for CoverGirl, reevaluating its approach in light of the ever-evolving beauty industry and the growing influence of Generation Z. This move underscores the dynamic nature of the market and the constant need for brands to adapt and innovate.